It is an asset, but only the parts of it that are useful to a buyer. Nobody outside your family cares about your journey, they care about what you learned building the thing they are about to buy, so tell the story as evidence rather than autobiography. In B2B people buy from people, and at your stage you are the only person in the company who can speak with real authority about why the problem exists. Start by writing down the three things you believe about your market that most people in it get wrong, then say those things in public every week.
3 resources, 1 India-specific, 3 link-checked.
A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who wrote what. Practical rather than inspirational.
On Exit Five by Dave Gerhardt with Kait Stephens and Brad Zomick 44 min
Open exitfive.com →An Indian founder who built audience first and product second, with the process behind the content rather than just the outcome. The clearest local case for founder brand as a real distribution channel.
On The Neon Show by Siddhartha Ahluwalia 1 hr
The five part narrative structure (name the shift, name winners and losers, show the promised land, position capabilities as magic, prove it) that most modern B2B decks are downstream of. Concrete enough to rebuild your deck from in an afternoon.
From Mission.org by Andy Raskin 11 min read
How brand and narrative reads from a different seat.
The same ground, over in Brand, web & content, our Starting Up track.
The same ground, over in Find your idea & build the brand, our D2C track.
