Breaking into GTM

I am a founder with no marketing team. Is my own story actually a GTM asset or just vanity?

The short answer

It is an asset, but only the parts of it that are useful to a buyer. Nobody outside your family cares about your journey, they care about what you learned building the thing they are about to buy, so tell the story as evidence rather than autobiography. In B2B people buy from people, and at your stage you are the only person in the company who can speak with real authority about why the problem exists. Start by writing down the three things you believe about your market that most people in it get wrong, then say those things in public every week.

Go deeper, your way

3 hand-picked resources, 1 India-specific, 3 link-checked. Pick how you want to dig in.

✍️ Essay
✓ Link checked Free Beginner

Why we picked it The five part narrative structure (name the shift, name winners and losers, show the promised land, position capabilities as magic, prove it) that most modern B2B decks are downstream of. Concrete enough to rebuild your deck from in an afternoon.

The Greatest Sales Deck I've Ever Seen

From Mission.org by Andy Raskin 11 min read

Open medium.com →

The same ground, at another level

How brand and narrative reads from a different seat.

How do I turn a point of view into content that actually helps sales close deals? Write for the moment in the deal where a rep gets stuck, not for the top of the funnel in general. Ask your AEs which three objections kill deals, ... Doing the work 4 resources → How much of my budget should go to brand versus demand? Anchor on the total first: median B2B SaaS marketing spend runs around 8 percent of ARR, with venture funded companies spending roughly double what... Leading a GTM team 4 resources → How did Zoho build a global brand from India without a US sized budget? By buying attention cleverly and by having something to say. For the Super Bowl they skipped the multi million dollar network spot and bought many ... How the best do it 3 resources →

Terms in this answer

Go-to-Market

People also ask

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