📄 Article
✓ Link checked
Free
Advanced
The most complete treatment of the price book itself: discount bands by tier from registered through elite, deal registration to protect whoever sourced the opportunity, and the price floor and MAP rules that stop partners racing each other to the bottom on your margin.
Channel Pricing Strategies: How to Set Prices for Resellers and Partners Without Destroying Margins
From Monetizely 16 min read
- Typical partner discount ladder: registered 20 to 25 percent, silver 25 to 30, gold 30 to 35, platinum 35 to 40.
- Referral and consultant partners are usually 10 to 20 percent of first year contract value instead of a discount.
- Deal registration should guarantee the partner's margin for 90 to 180 days with direct sales standing down.
- Protect the channel with minimum advertised price and contract price floors, and add quarterly volume rebates of 2 to 5 percent.
