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Pavilion's data comes from operators rather than investors, and the headline numbers on the page (median growth, NRR compression, burn multiple) are enough to calibrate without downloading anything.
2025 B2B SaaS Benchmarks: CAC, NRR & Growth Rate Metrics
From Pavilion by Pavilion gated report, key stats on page
- Median growth has settled at 26 percent, with top performers down from 60 to 50 percent.
- Net revenue retention compressed to 101 percent while new customer acquisition costs rose 14 percent.
- Existing customers now generate 40 percent of new ARR, over 50 percent for companies above 50M.
- VC-funded companies spend 47 percent of revenue on sales and marketing against 33 percent for PE-backed ones.
