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India
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Beginner
A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on month off it. Good on the distribution half that most first-time content marketers skip entirely.
Content Marketing for Startups in India, Building a Winning Strategy
From Razorpay Learn by Saurin Parikh short read
- Splits content work into three parts: ideation, creation, distribution.
- Distribution is the hard part, the odds of someone stumbling onto your content are very low.
- Start with articles and video, treating YouTube as a search engine rather than a social channel.
- Razorpay Learn showed month-on-month signup gains but took months before results showed.
