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Why we picked it The single most quotable attribution finding we know of: across 620 declared-intent conversions and 21.5 million dollars of closed-won revenue, self-reported data credited podcasts with 53 percent of revenue and the software credited them with 0 percent.
Refine Labs Study Confirms Measurement Gap in Software-Based Attribution & Releases Hybrid Attribution Framework
From Refine Labs 12 min read
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