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SaaS Capital

2 resources from SaaS Capital we point people to, and the questions each answers.

📊 Report

✓ Link checked Free Intermediate

Why we picked it Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way to sanity check whether your product profile suits resellers at all.

Should Your SaaS Company Have a Channel Sales Strategy?

From SaaS Capital by Rob Belcher 9 min read

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Answers A much bigger company wants to partner with us. Should we say yes? How do I tell whether a partnership is actually working, and when do I kill it? Is our product even ready for resellers?

📊 Report

✓ Link checked Free Advanced

Why we picked it Median marketing spend around 8 percent of ARR and sales around 15 percent, split by funded versus bootstrapped, from a survey of over 1,000 private B2B SaaS companies. Numbers to anchor a brand versus demand budget argument.

2026 Spending Benchmarks for Private B2B SaaS Companies

From SaaS Capital by Nick Perry 15 min read

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Answers How do I fund and staff a category play without starving pipeline? What is the difference between brand and demand, in plain terms? How much of my budget should go to brand versus demand? How do I measure brand when it does not show up in the attribution report?

eChai Partner Brands