Probably not, if you are still learning how to sell it yourself. Channel accelerates a motion that already works; it does not create one. SaaS Capital's survey of hundreds of B2B SaaS companies found channel is far more common for horizontal products and higher ACV products, which makes sense: a partner needs something they can explain quickly and a deal size worth their time. The honest readiness test is whether a new hire on your own team can close from a documented playbook in their first quarter. If your best rep is the only person who can sell it, an outside reseller has no chance at all.
4 hand-picked resources, 1 India-specific, 4 link-checked. Pick how you want to dig in.
Why we picked it The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under leveraged compared to digital and direct sales in India.
On SaaSBoomi (Founder's Deep Dive) by Shruti Ghatge with Suresh Sambandam 50 min listen
Open saasboomi.org →Why we picked it Survey data from 950 B2B SaaS companies on who actually runs channel and how much revenue it carries, which is the fastest way to sanity check whether your product profile suits resellers at all.
From SaaS Capital by Rob Belcher 9 min read
Open saas-capital.com →Why we picked it Makes the point most first timers miss: channel accelerates growth that already exists, it does not create it, and you should budget at least two months of work per partner after signing.
From GTMnow by Shubham Sood 10 min read
Open gtmnow.com →Why we picked it An investor's readiness test rather than a how to, built around three blunt questions: are you ready, which partner type, and who owns it. Useful before you say yes to a first inbound partnership.
From OpenView by Scott Maxwell 8 min read
Open openviewpartners.com →How channel, resellers and marketplaces reads from a different seat.
The same ground, over in Scale, fund & exit, our D2C track.
