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2 resources from sajithpai.com we point people to, and the questions each answers.

✍️ Essay

✓ Link checked India Free Intermediate

Why we picked it Pai splits PMF into product to problem fit and then motion to market fit, and that second half is exactly what founders mean when they ask whether their GTM is ready to scale. He argues it through Indian companies (Atomberg, Urban Company, Meesho, Meru) rather than Silicon Valley examples, so the market dynamics look like the ones you are actually selling into.

PMF Playbook: Chapter I, Understanding PMF

From sajithpai.com by Sajith Pai 40 min read

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Answers How is GTM different before product market fit versus after?

✍️ Essay

✓ Link checked Free Advanced

Why we picked it The canonical essay, and the one that actually spells out different discovery and monetisation playbooks per segment rather than just sizing the segments.

The Indus Valley Playbook

From sajithpai.com by Sajith Pai About 28 min read

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Answers Why does Sajith Pai say India is three markets, and what does that do to your GTM?

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