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Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle, on their timeline, before a single customer sees you.
Shopify App Store review process
From Shopify Developers 10 min read
- An app moves Draft, Submitted, Reviewed, Published, and gets Paused if core requirements are not met.
- A reviewer is only assigned after core requirements pass, so a paused app never reaches a human.
- At Reviewed status the developer must reply for the review to continue; silence stops it.
- You can withdraw from review at any point and resubmit with Submit fixes after clearing a pause.
