6 resources from The Revenue Formula we point people to, and the questions each answers.
A diagnostic conversation about where self-serve funnels leak, which backs the answer's instruction to leave the pricing page alone and go looking at activation first.
On The Revenue Formula by Wes Bush with Toni Hohlbein and Raul Porojan 43 min
Listen on Apple Podcasts podcasts.apple.com →Two revenue operators on why forecasts miss and what actually moves accuracy, which is the honest counterpart to the answer's point that most teams grade themselves against a number they quietly revised in week eleven.
On The Revenue Formula by Toni Hohlbein and Raul Porojan 32 min
Listen on Apple Podcasts podcasts.apple.com →If you want to know what the job really is day to day, listening to practitioners argue about where it goes wrong tells you more than a tidy description does. Good listen before you take the title.
On The Revenue Formula by Jeff Ignacio with Toni Hohlbein and Raul Porojan 44 min
Listen on Apple Podcasts podcasts.apple.com →A deliberately blunt case that a coverage number tells you nothing about whether the pipeline underneath it is real, which is precisely the question here. Pairs with the ageing and three tests approach in the answer.
On The Revenue Formula by Toni Hohlbein and Raul Porojan 26 min
Listen on Apple Podcasts podcasts.apple.com →The question is whether the machine returns more than you feed it before you add reps, and this episode works through unit economics as the gate for that decision rather than as a reporting metric.
On The Revenue Formula by Kevin McIntyre with Toni Hohlbein and Raul Porojan 42 min
Listen on Apple Podcasts podcasts.apple.com →Sean Lane built RevOps at Drift and now advises companies on the same call, so he is direct about what a first ops hire should own and what happens when you hire junior first. The written answer states the rule, this is the reasoning behind it.
On The Revenue Formula by Sean Lane 44 min
