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Vembu articulates transnational localism, the belief that made Zoho's rural India roots a positioning asset rather than something to hide from Salesforce buyers. This is what a genuine point of view sounds like.

Zoho CEO Sridhar Vembu on the Long Game, Transnational Localism, and the Future of AI

On The Six Five by Patrick Moorhead and Daniel Newman with Sridhar Vembu 25 min

Watch on YouTube youtube.com →

Answers How do the best Indian companies compete against a US incumbent without pretending to be American? US buyers hesitate when they learn we are an India based team. How do I handle that in our messaging? How did Zoho build a global brand from India without a US sized budget? How do the best companies use founder story as a durable moat rather than a launch stunt?

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