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Unify

2 resources from Unify we point people to, and the questions each answers.

📄 Article
✓ Link checked Free Intermediate

Gives you a scoring framework for deciding which tools survive the next renewal, and argues convincingly that four functional layers is enough. Read it with a spreadsheet of your current contracts open.

How to Choose Your GTM Stack in 2026 (Without Buying 10 Tools)

From Unify by Austin Hughes 13 min read

  • Four layers to a GTM stack: data and enrichment, intent and signal detection, outbound execution, analytics and attribution.
  • Most B2B teams run 8 to 15 tools; the argument is to consolidate to 1 to 3 integrated platforms.
  • Reps spend only about 40 percent of their time actively selling, and 51 percent of AI-using sales leaders blame disconnected systems.
  • Buy the layer you are actually missing rather than the tool your peers post about.
Open unifygtm.com →
Answers We are paying for twenty plus GTM tools and I cannot justify half of them. How do I cut the stack? Where does AI genuinely help in our GTM stack today, and where is it still theatre?
📄 Article
✓ Link checked Free Beginner

The clearest single page on the boring setup nobody explains to a first-time sender: why you buy secondary domains, what SPF, DKIM and DMARC actually do, and a three week warm-up schedule with real numbers rather than vague advice to go slow.

Cold Email in 2026: Domains, Deliverability, Replies

From Unify by Austin Hughes 15 min read

  • Warm a mailbox for about three weeks (roughly 5 a day, then 10, then 20) before full volume.
  • Cap at 25 emails per mailbox per day, going to 65 only when warranted, and never send cold from your primary company domain.
  • Keep reported spam under 0.10 percent (about 3 complaints per 1,000) and never let it hit 0.30 percent.
  • The first email captures 58 percent of all replies; average reply rate is 3.43 percent, top 10 percent clear 10.7 percent.
Open unifygtm.com →
Answers My cold emails keep landing in spam. How do I set up sending so they actually reach an inbox?
eChai Partner Brands The partnership →