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UserGems

1 resource from UserGems we point people to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

A concrete menu of the events that put an account into a buying window, from job changes to fiscal cycles, which is exactly what you need when your fit list is large and your timing sense is zero.

18 buying triggers for identifying B2B buying cycles

From UserGems 10 min read

  • Catalogues 18 buying triggers, including fiscal cycles, champion promotions, job changes, M&A, and funding rounds.
  • New budgets at the start of a quarter or fiscal year are the moment buyers are ready to fund new tools.
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