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Userlist

1 resource from Userlist we point people to, and the questions each answers.

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Why we picked it A founder writing up her own repositioning in detail, including naming Intercom and Customer.io directly and landing on a smaller pond. Honest about how many attempts it took, which most positioning writing hides.

How We Used April Dunford's 10-Step Method to Overhaul Positioning at Userlist

From Userlist by Jane Portman 16 min read

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Answers Everyone we sell to already uses the big incumbent. How do I position against them without trashing them? We pivoted, but the market still knows us for the old thing. How do we reposition without losing the customers we already have?

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