Wynter

Campbell sat on pricing data from tens of thousands of companies, and he uses it here to show why the unit you charge for matters more than the number attached to it. The clearest case for picking a value metric before touching the price.

Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy - Patrick Campbell

On Wynter by Patrick Campbell (ProfitWell) 37 min

The actual method: which five dimensions to score, the open questions that get useful answers, and why you test section by section instead of judging a whole page. Laja's claim that a third to half of your messaging is not landing is a good reason to start.

What is Message Testing in Marketing and How To Do It

From Wynter by Peep Laja 13 min read

• Assume 30 to 50 percent of your messaging is not landing with the audience at all.
• Test five components: clarity, relevance, value, differentiation, and brand.
• Score each on a 1 to 5 Likert scale plus open-ended questions, so you get the why alongside the rating.
• Done manually, one message test takes a week or two, which is why most teams skip it.