2 resources from Y Combinator Startup Library we point people to, and the questions each answers.
▶️ Video
✓ Link checkedFreeIntermediate
Koomen took Optimizely to $100M ARR and breaks the enterprise funnel down for technical founders who find the pitch meeting unnatural. Useful precisely when your deck has become a feature tour.
It makes the point most first-time founders miss, that early on you are selling the founders and the promise that you personally will solve the problem, not a product. That reframe is what makes GTM click.
