4 resources from Y Combinator Startup Library we point people to, and the questions each answers.
Why we picked it It makes the point most first-time founders miss, that early on you are selling the founders and the promise that you personally will solve the problem, not a product. That reframe is what makes GTM click.
On Y Combinator Startup Library Talk
Open ycombinator.com →Why we picked it Koomen took Optimizely to $100M ARR and breaks the enterprise funnel down for technical founders who find the pitch meeting unnatural. Useful precisely when your deck has become a feature tour.
On Y Combinator Startup Library by Pete Koomen Talk
Open ycombinator.com →Why we picked it Koomen took Optimizely to 100 million dollars of ARR and breaks the enterprise funnel down for someone with an engineering background and no sales instinct. It is the talk to watch before your first six figure deal, not after.
On Y Combinator Startup Library by Pete Koomen conference talk
Open ycombinator.com →Why we picked it Blomfield built GoCardless and Monzo, so this is a founder describing the process he ran himself rather than a sales trainer. Strong on design partnerships and proofs of concept with real success criteria attached.
On Y Combinator Startup Library by Tom Blomfield conference talk
Open ycombinator.com →
