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Y Combinator Startup Library

2 resources from Y Combinator Startup Library we point people to, and the questions each answers.

▶️ Video

✓ Link checked Free Intermediate

Koomen took Optimizely to $100M ARR and breaks the enterprise funnel down for technical founders who find the pitch meeting unnatural. Useful precisely when your deck has become a feature tour.

Enterprise Sales for Founders

On Y Combinator Startup Library by Pete Koomen Talk

Open ycombinator.com →

Answers How do I build a sales deck that is not just a tour of our features? Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like?

▶️ Video

✓ Link checked Free Beginner

It makes the point most first-time founders miss, that early on you are selling the founders and the promise that you personally will solve the problem, not a product. That reframe is what makes GTM click.

The Sales Playbook for Founders

On Y Combinator Startup Library by Tom Blomfield Talk

Open ycombinator.com →

Answers What does 'go to market' actually mean? People say GTM constantly and I still cannot define it. Founder-led sales sounds terrifying. Why can I not just hire a salesperson?

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