How the best do it

Slack's onboarding gets copied constantly. What is it actually doing, step by step?

The short answer

Signup is three steps and asks almost nothing, then the teaching happens inside the real product rather than in a tour on top of it. Slackbot sends you a message so your first experience of the core action is a conversation you actually have, and the empty states carry the instructions instead of sitting blank, so guidance appears exactly where you are stuck. Nothing is front-loaded: tooltips and shortcuts surface later, as you touch each part. The honest weakness, which the teardowns point out, is that this only works for users curious enough to poke around, so a less motivated audience needs more hand-holding than Slack gives. Copy the empty states and the learn-by-doing, not the assumption that your users will explore.

Go deeper, your way

4 hand-picked resources, 1 India-specific, 4 link-checked. Pick how you want to dig in.

The same ground, at another level

How activation and onboarding reads from a different seat.

People also ask

Everyone says find your aha moment. What is it actually, and how do I find ours? It is the first moment a new user gets something real out of your product, and you find it by looking at what people who stuck around did in their ... Breaking into GTM 4 resources → Our activation rate is 18 percent. Is that terrible, or is that just what it is? It is below average but not alarming. Across 500 plus products the average activation rate sits around 34 percent and the median around 25, with Sa... Breaking into GTM 4 resources → What should a brand new user see in the first minute after they sign up? Something that already works. The best first screens hand the user a filled-in example rather than an empty box, because a blank canvas asks a stra... Breaking into GTM 4 resources → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? Look at where they stop. If people drop at the same screen every time, it is an onboarding problem and usually a specific one: a required field the... Breaking into GTM 4 resources → How do I pick one activation metric when the product supports five very different use cases? Do not force one event. Model activation in three stages instead, setup, aha and habit, and let the aha event differ by use case while setup and ha... Doing the work 4 resources → How do I cut time to value when the product genuinely needs setup work before it does anything useful? Invert the order. Instead of configure everything then use the product, give people a working demo environment with realistic sample data so they s... Doing the work 4 resources →

Also in Starting Up

The same ground, over in Grow & market, our Starting Up track.

eChai Partner Brands