Newsletter · short read
AI Is Driving A Shift Towards Outcome-Based Pricing
Ivan Makarov, James da Costa and Bobby Pinero · Andreessen Horowitz Free Advanced
The clearest statement of why per-seat pricing breaks when software does the work, with the support agent example (115 dollars per seat per month becomes a price per resolved ticket) and the variable cost problem underneath AI products.
- When AI resolves the ticket, Zendesk's 115 dollars per seat per month for support agents stops making sense.
- Three shifts: software becomes labor, the seat stops being the atomic unit, and model API costs make COGS variable.
- Decagon sells both per conversation (usage) and per resolution (outcome) as parallel options.
- AI-native companies price on usage or outcomes while incumbents mostly hold per-seat or bundled models.