Explore / Pricing and finances
Area 06 of 13
Pricing and finances
What to charge, whether the numbers work, and keeping the books, bills and bank in order.
205 answers From Starting Up, D2C, GTM, and How Founders Use AI Searched most: accounting software, payroll software, billing software
Starting Up137 answers
Business models explained
22
- How do I create and sell an online course, step by step?
- What is a business model canvas, and how do I fill one in?
- How do I start a SaaS business?
- How do I start affiliate marketing with no money?
- How do I price my very first product when I have no idea what to charge?
Pricing & packaging
18
- How do I decide how much to charge for my product?
- What is a value metric and why does it matter for pricing?
- How many pricing tiers should I have and how should I package them?
- Am I charging too little for my product?
- How do I raise prices without losing my existing customers?
Unit economics & modeling
21
- How do I calculate profit margin and ROI?
- How do I calculate gross margin?
- How do I calculate my break-even point?
- How do I calculate CAC (customer acquisition cost) and LTV?
- How do I build a simple financial model or revenue projection?
Bootstrapping & profitability
19
- How do I start a business in India with low investment?
- How do I bootstrap a startup with little or no money?
- Can I really build a successful startup without raising money?
- How did Zoho and Zerodha bootstrap to billion-dollar companies?
- How do I reach profitability (or ramen profitability) as fast as possible?
Startup finance & accounting
34
- Which bank is best for a startup current account in India?
- What is EBITDA, and how do I calculate it?
- What is working capital, and how do I manage it?
- What is GST e-invoicing, and does my business need it?
- How do I make a budget for my business?
Accounting, billing, payroll & HR software
23
- Which accounting software should a small business use?
- Which payroll software should a small business use?
- How do I make an invoice for free, including a GST invoice?
- Which GST billing software should a small business in India use?
- Which business or corporate credit card is best in India?
D2C31 answers
Accounting & bookkeeping
6
- I'm not a finance person, what books/records do I actually need to keep from day one?
- What accounting software should a small D2C brand in India actually use, Zoho, Tally, Vyapar, or just Excel?
- How do I actually read my P&L and know if I'm making money, not just growing revenue?
- What is 'Profit First' and should I actually run my business that way?
- What unit economics numbers should I actually be tracking every week, CM1, CM2, contribution margin?
Unit economics & contribution margin
7
- What is contribution margin for a D2C brand, and what do CM1, CM2 and CM3 mean?
- How do I calculate CAC, and what's the difference between blended CAC and new-customer CAC?
- What does a healthy CM1 / CM2 / CM3 actually look like for an Indian D2C brand?
- My revenue keeps growing but I'm still losing money. Why does that happen?
- How do I factor RTO, returns, COD, shipping and discounts into my true margin?
Pricing & discounting strategy
6
- How do I price a new D2C product when I have no direct competitor to benchmark against?
- Should I price the same on my own website and on Amazon, Flipkart and Zepto?
- How much can I discount before I train my customers to wait for the next sale?
- How do I raise prices without losing customers or crashing conversion?
- What pricing psychology actually works for D2C - charm pricing, bundling, anchoring?
Financial modeling & forecasting
6
- How do I build a basic financial model for my D2C brand from scratch?
- What's the difference between a P&L, a cash flow statement and a balance sheet - and which one actually tells me if I'll run out of money?
- How do I calculate my cash runway, and how do I know when I need to raise or borrow?
- Should I take on debt (working capital loans, invoice financing) instead of raising equity to fund inventory?
- What are the biggest financial modeling mistakes D2C founders make?
Cohorts, LTV & repeat rate
6
- What is cohort analysis, and why does it matter more than a single repeat-rate number?
- How do I calculate customer LTV for my D2C brand - on revenue or on margin?
- What's a good repeat purchase rate for my category, and how do Indian brands compare to global benchmarks?
- What's the difference between repurchase rate and retention rate, and which should I report to investors?
- What is RFM analysis, and how do I use it to segment customers for retention marketing?
GTM34 answers
Pricing and packaging
18
- How do I price a SaaS product?
- I have no idea what to charge. How do I pick a first price?
- What is a value metric and why does everyone say it matters more than the number?
- How do I design tiers so buyers pick the right plan and grow into the next one?
- How do I find out what customers will actually pay without just asking them?
Forecasting and GTM metrics
16
- How do I work out CAC payback when I do not have a finance team?
- What is pipeline coverage and how much pipeline do I actually need to hit my number?
- What is the magic number and should I care about it at my stage?
- Which handful of GTM numbers should a first time founder actually track?
- How do I calculate conversion rates by stage, and what do I actually do once I have them?
How Founders Use AI3 answers
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