Podcast · ~80 min

Founder-led sales

Pete Kazanjy · Lenny's Podcast Free Intermediate

Kazanjy is good on the thing founders skip: the leading indicators that tell you a motion is repeatable before the revenue does. Also the best short argument for hiring junior first rather than a VP.

Open on lennysnewsletter.com ↗

The question it answers

  1. How do I tell whether our GTM is genuinely working or we just got lucky with a few deals?

Read with it

  1. A rare account of the specific moments a GTM changed shape, from narrowing to cold email agencies, to reversing the demo, to... First Round Review Article · ~25 min read The GTM Inflection Points That Powered Clay to a $1B+ Valuation Varun Anand
  2. The SuperOps founder frames GTM around one question, is your category established or new, which is exactly the fork in the road... Prime Venture Partners Podcast Podcast · ~50 min SaaS Deep Dives: PMF, GTM and Maverick Marketing with Arvind Parthiban Arvind Parthiban
  3. Covers ICP definition, the PBC structure for running a sales call, pilot design and weekly forecasting in one place, with... First Round Review Article · long read The Most Common Go-to-Market Questions This Expert Gets from Early Founders First Round Review with Emery Rosansky
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