Podcast · ~50 min

SaaS Deep Dives: PMF, GTM and Maverick Marketing with Arvind Parthiban

Arvind Parthiban · Prime Venture Partners Podcast Free Intermediate India

The SuperOps founder frames GTM around one question, is your category established or new, which is exactly the fork in the road for positioning. His channel split of roughly 40% organic, 40% performance and 20% events is a rare concrete answer.

Open on primevp.in ↗

It answers 4 questions

  1. How do I write a one-line description of what we do that a normal person actually understands?
  2. How do I tell whether our GTM is genuinely working or we just got lucky with a few deals?
  3. Do we need to create a new category, or should we position inside one that already exists?
  4. How do I fund and staff a category play without starving pipeline?

Read with it

  1. Kazanjy is good on the thing founders skip: the leading indicators that tell you a motion is repeatable before the revenue... Lenny's Podcast Podcast · ~80 min Founder-led sales Pete Kazanjy
  2. A five step exercise you can actually run in a room this week, ending in the market frame of reference that makes your... aprildunford.com Article · ~12 min read A Product Positioning Exercise April Dunford
  3. The argument for treating positioning as iterative and cross-functional rather than a one-time launch decision, which is what... aprildunford.com Article · ~8 min read Everything You Know About Positioning Is Wrong April Dunford
  4. A rare account of the specific moments a GTM changed shape, from narrowing to cold email agencies, to reversing the demo, to... First Round Review Article · ~25 min read The GTM Inflection Points That Powered Clay to a $1B+ Valuation Varun Anand
  5. The most complete plain-language description of what a PMM owns, and it is explicit that positioning and messaging is the... Product Marketing Alliance Article · ~20 min read What is Product Marketing? The 2026 Guide Product Marketing Alliance
  6. The most systematic treatment of recurring revenue as an engineered system rather than a set of departments, with 250+... Winning by Design Book · 556 pages Revenue Architecture Jacco van der Kooij
eChai Partner Brands The partnership →