Tool

Google Forms

Google · google.com Free Beginner

Google's free form builder. Enough for most early feedback surveys, with answers landing in a Google Sheet.

  • Free with a Google account.
  • Responses flow into Sheets for tagging.

The question it answers

  1. How do I collect customer feedback, and which tools help?

Read with it

  1. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen
  2. The originators' own page on NPS: the percentage of promoters (scores of 9 or 10) minus the percentage of detractors (0 to 6). netpromotersystem.com Article Measuring your Net Promoter Score Bain & Company
  3. Tally's own pricing page: unlimited forms and submissions free; Pro at $24 a month removes branding. tally.so Tool Tally pricing Tally
  4. Typeform's pricing page, with a free plan to try its one-question-at-a-time surveys before upgrading. typeform.com Tool Typeform pricing Typeform
  5. SurveyMonkey's own pricing page in rupees: team plans from Rs 1,550 a user a month, starting at 3 users and billed annually. surveymonkey.com Tool SurveyMonkey pricing SurveyMonkey
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