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Forms and surveys · checked 11 November 2026

Google Forms or Tally for most forms and surveys, both free; Typeform when the look matters, SurveyMonkey when you need respondents.

Google Forms is free and sends every response to Google Sheets, and Tally gives unlimited forms and submissions free, with Pro at $24 a month to remove its branding. Pay only for a response panel (SurveyMonkey, from ₹1,550 a user a month for three or more users), a conversational look (Typeform) or a live quiz on a screen (Kahoot). For feedback, a one-question survey at the moments that matter plus calls with customers beats an expensive tool nobody reads.

The picksPrices as each maker's page states them

  1. 1
    Google Forms

    Most forms, surveys and self-graded quizzes, free

    Included in Google Workspace: Base ₹99 and Starter ₹270 a user a month, excluding tax Read from workspace.google.com on 10 November 2026
  2. 2
    Tally

    A better-looking free form a customer sees

    Free; Pro $24 a month; Business $74 a month (2 months off yearly) Read from tally.so on 10 November 2026 Free: Unlimited forms and submissions free within fair use
  3. 3
    Typeform

    The look of a conversational form matters more than cost

    Free; Basic $39 a month ($28 billed yearly); Plus $79 ($56); Business $129 ($91) Read from typeform.com on 10 November 2026 Free plan
  4. 4
    SurveyMonkey

    Research that needs a team or bought respondents

    Basic free; Team Advantage ₹1,550 and Team Premier ₹3,800 per user a month, billed annually, from 3 users Read from surveymonkey.com on 10 November 2026 Free: Basic (free) plan
  5. 5
    Kahoot! 360

    A live quiz on a screen with a crowd watching

    Pro Start $9 a month ($108 a year); Pro Standard $25, Pro Plus $39 and Pro Max $79 a month, billed annually Read from kahoot360.com on 10 November 2026 Free: Kahoot! 360 Express (free)

Every question on it 5 answers

  1. How do I collect customer feedback, and which tools help? GTM
  2. Which survey tool should a small business use, and which are free? Starting Up
  3. Which form builder should I use, and which are free? Starting Up
  4. Which tool should I use to make online quizzes, including free ones? Starting Up
  5. How do I run surveys and collect customer feedback at scale with AI? How Founders Use AI

The readingMost used across these answers

The terms

Net Promoter Score

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