Article · long read

How Krish Subramanian built global SaaS unicorn Chargebee out of India

Insight Partners Free Intermediate India

Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley network, and that half their early revenue came from North America anyway. The strongest proof that content-led GTM travels from India.

• Half of Chargebee's revenue came from North America from the very beginning, despite being built in India.
• The founders paid themselves 600 dollars a month and had burned nearly all their capital by month 18.
• Their plan started with saving 20 to 30 percent of their salary each month before quitting.
• The bet was on the subscription economy, which has grown 3.7x faster than the S&P 500 over the past decade.