Podcast · podcast episode

SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan

Siddhartha Ahluwalia with Srikrishnan Ganesan · The Neon Show Free Intermediate India

SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan

The best Indian example of building demand before a product exists: a community launched nine months ahead, a podcast for the same buyers, 100 plus customer conversations, then a launch timed with the funding news. Concrete on the demand gen channels that followed too.

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It answers 3 questions

  1. What do the companies with genuinely great inbound do differently?
  2. Is there a way to build demand before the product even exists?
  3. What do Indian SaaS operators say it actually takes to win US customers while building from India?

Read with it

  1. A rare account of the specific moments a GTM changed shape, from narrowing to cold email agencies, to reversing the demo, to... First Round Review Article · ~25 min read The GTM Inflection Points That Powered Clay to a $1B+ Valuation Varun Anand
  2. It orders the seven ways early customers actually arrive (network, cold outbound, investors, community, content, press, launch)... Lenny's Newsletter Newsletter · long read How to find and win your first 10 B2B customers Lenny Rachitsky
  3. Sorts content strategy into five distinct models (who makes it, what it optimises for) so you can choose one deliberately... Lenny's Newsletter Newsletter · long read Content-driven growth Lenny Rachitsky
  4. Krish is blunt that inbound marketing was the whole strategy, chosen because Chennai gave them no access to a Silicon Valley... Insight Partners Article · long read How Krish Subramanian built global SaaS unicorn Chargebee out of India Insight Partners
  5. Podcast · 90 min 2X SaaS Founder: How To Sell Global Tech Products From India | Sharath Narayana Siddhartha Ahluwalia with Sharath Keshava Narayana
  6. Has the number that makes the point: over 80 percent of Rocketlane's 600 plus enterprise customers are in the US. Also carries... Forbes India Article · Long read SaaS startup Rocketlane is going global Siddhant Konduskar
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