Video · 40 min

Mastering Startup Math: TAM, CAC, Churn, Retention, LTV, Payback and more

Shripati Acharya and Amit Somani · Prime Venture Partners Free Beginner India

Mastering Startup Math: TAM, CAC, Churn, Retention, LTV, Payback and more

Two Indian investors walking through the bad maths they see most often in founder decks, including why they push founders from LTV to payback. Calibrated to Indian company sizes rather than US ones.

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The question it answers

  1. How do I work out CAC payback when I do not have a finance team?

Read with it

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