Book · Short book

Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

April Dunford · aprildunford.com Paid Intermediate

The method behind the talks, with a Positioning Canvas you can actually run a session against. Short enough to finish in a weekend, which matters if you are the founder doing this yourself.

Open on aprildunford.com ↗

The question it answers

  1. What does April Dunford say most teams get wrong about positioning?

Read with it

  1. Her four recurring failure modes, including misreading your competitive alternatives and the go to market gaps that quietly... Business of Software Video · Conference talk The Hard Parts of Positioning: Learnings from 11 years and 300 technology companies April Dunford
  2. Has the diagnostic that is genuinely useful: if people cannot tell what you do, or you get compared to the wrong competitors,... Intercom Podcast · Full episode with transcript Ambient Strategy's April Dunford on what marketers get wrong about positioning Geoffrey Keating with April Dunford
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