Book · Book, around 250 pages

Product-Led Growth: How to Build a Product That Sells Itself (2nd Edition)

Wes Bush · ProductLed Paid Beginner

The book that gave most teams their shared vocabulary for this, and the PDF edition is cheap enough to be a rounding error. Read it once for the frameworks, then never re-read it.

Open on productled.com ↗

It answers 3 questions

  1. What does product-led growth actually mean, and how is it different from just having a free trial?
  2. We are about to launch. Should we go with freemium or a free trial?
  3. Take apart a genuinely great self-serve motion. What is actually inside it?

Read with it

  1. It settles the freemium versus trial argument with numbers from 150 plus companies rather than opinion: freemium brings 33... OpenView Article · 10 min read Freemium vs. Free Trial: How to Know Which One to Pick for Your SaaS Startup Kristin Hillery
  2. Hila Qu built PLG at GitLab and scaled Acorns, and this is the rare free piece that maps the sales-led funnel against the... Lenny's Newsletter Article · 20 min read Five steps to starting your product-led growth motion Hila Qu
  3. Verna lists the seven things founders wrongly believe PLG means, including that it replaces sales. Reading it early saves you... Elena's Growth Scoop Newsletter · 8 min read Product-led growth is many things. But here is what it's NOT. Elena Verna
  4. A short, specific list of what to instrument on a self-serve funnel, including time to activation and time to convert, which... Amplitude Article · 12 min read Top 10 Metrics to Measure Freemium and Free Trial Performance Carmen DeCouto
  5. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
  6. The MOAT framework here is a genuinely useful way to decide between freemium, free trial and demo, and it is written for Indian... SaaSBoomi Article · 18 min read The Why, What, and How of Product-Led Growth Strategy: A Cheat Sheet Vishant Batta
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