Book · Book, about 200 pages

The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital

Rob Walling · MicroConf Paid Beginner

Walling bootstrapped five companies, so this is the rare GTM book written by someone who never had money to waste. The marketing and pricing chapters are specifically about picking one or two channels you can afford and grinding them, which is exactly the constraint a bootstrapped founder is under.

Open on saasplaybook.com ↗

The question it answers

  1. We are bootstrapped with no money for marketing. What does GTM look like without a budget?

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