Podcast · Full episode

7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija

Siddhartha Ahluwalia with Kapil Makhija · The Neon Show (YouTube) Free Intermediate India

7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija

The counterweight if you have decided Indian customers will not pay: Unicommerce runs 10,000 to 12,000 dollar contracts with enterprise customers, has been profitable since FY18, and IPO'd. Useful when you are setting India pricing.

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The question it answers

  1. Why do the best operators settle pricing before the product is finished?

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