Podcast · 80 min listen

The ultimate guide to AEO: How to get ChatGPT to recommend your product

Ethan Smith with Lenny Rachitsky · Lenny's Newsletter Freemium Beginner

Graphite's Ethan Smith has run this for real clients, so the advice is specific: landing pages, YouTube and genuine Reddit participation move the needle, help-center content is the underused asset, and AI-written pages underperform. Also the source of the claim that ChatGPT traffic converts around six times better than Google.

Open on lennysnewsletter.com ↗

The question it answers

  1. SEO used to mean ranking on Google. What does it mean now that buyers ask ChatGPT instead?

Read with it

  1. The evidence behind the strategy shift, at a sample size nobody else has published: branded web mentions correlate at 0.664... Ahrefs Report · 15 min read An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) Louise Linehan and Xibeijia Guan
  2. The good news for a small company, quantified: brand size correlates strongly with Google AI Overviews (0.65) but weakly with... Ahrefs Article · 8 min read Google Seems More Biased Towards Big Brands Than ChatGPT and Perplexity Patrick Stox
  3. Two former Freshworks leaders discovered their content was fine and their distribution was missing, and built Highperformr off... Inc42 Article · 8 min read How These Ex-Freshworks Executives Are Rewriting Rules Of Content Distribution Pooja Yadav
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