Podcast · ~90 min

The ultimate guide to founder-led sales

Jen Abel · Lenny's Podcast Free Beginner

Abel has coached 300+ early founders through their first sales, and this walks the whole path from cold outreach to procurement for a founder aiming at the first $1M. It is tactical to the level of what to write in the email.

Open on lennysnewsletter.com ↗

The question it answers

  1. I am a founder and I have never sold anything in my life. Where do I actually start?

Read with it

  1. Video · ~30 min How to Get Your First Customers Gustaf Alstromer
  2. Video · ~30 min How to Talk to Users Eric Migicovsky
  3. The story of an Indian company arriving at a very specific ICP, founder-developers at zero-to-one startups facing a build... SeedToScale (Accel India) Article · ~10 min read How Chargebee Made its First Million Shekhar Kirani
  4. The whole 400 page book is readable free chapter by chapter, written specifically for founders and first-time sellers rather... foundingsales.com Book · full book, free online Founding Sales: the early stage go-to-market handbook Pete Kazanjy
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