Video · ~30 min

How to Get Your First Customers

Gustaf Alstromer · Y Combinator Startup School Free Beginner

How to Get Your First Customers

The single most practical starting point for a founder who has never sold: do things that do not scale, and do the selling yourself. Alstromer ran growth at Airbnb, so the advice is specific rather than motivational.

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It answers 2 questions

  1. I am a founder and I have never sold anything in my life. Where do I actually start?
  2. I want to start a GTM career in India but I have zero sales experience. What is the realistic first job?

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