Landing page copywriting handbook
Still the best framework to steer any AI draft: purchase rate equals desire minus labor and confusion.
Open julian.com →AI is a strong first-drafter and rewriter for words in your product: feed it your customers' own language, your tone, and the job of the screen, then make it produce ten options you can prune. It works best when you steer it with proven frameworks, like Julian Shapiro's landing page structure or growth.design's onboarding psychology, instead of asking it to have taste for you. For landing pages, the same prompt-to-app tools (Lovable, Framer, v0) will now build and iterate the page itself, not just the copy.
A quick orientation. The real value is below: resources worth your time, from people who've actually done it.
Still the best framework to steer any AI draft: purchase rate equals desire minus labor and confusion.
Open julian.com →A surgical playbook for the only section most visitors ever see.
Open demandcurve.com →The most copied landing page checklist on the internet, in one scrollable post.
Open linkedin.com →Trains the judgment you need to edit AI copy: visual, falsifiable, unique.
Listen on Spotify open.spotify.com →Comic-format teardowns of real onboarding flows, perfect raw material for your AI prompts.
Open growth.design →Concrete ways AI personalizes onboarding, from a team that builds onboarding software.
Open chameleon.io →The activation fundamentals your AI-generated flow has to serve, from someone who lifted Airtable's by 20 percent.
Open lennysnewsletter.com →Benchmarks so you know whether your AI-tuned onboarding is actually working.
Open lennysnewsletter.com →A working method for systematic interface-copy passes, not one-off prompts.
Open magnet.co →A professional UX writer's actual prompts, including tone and constraint patterns.
Open medium.com →The rules of good microcopy, so you can spot when the AI's draft breaks them.
Open smashingmagazine.com →A practitioner's map of which AI tool to reach for per copy task.
Open uxwritinghub.com →Shows how to encode your voice into a reusable custom GPT instead of re-prompting every time.
Open eidosdesign.substack.com →A designer's balanced take on where AI copy helps and where it quietly hurts trust.
Open medium.com →Ready-to-run prompts for auditing and rewriting a page that is not converting.
Open mouseflow.com →Watch a complete landing page get built and refined by prompting alone.
Watch on YouTube youtube.com →The fastest route to a live, client-ready page when speed matters more than custom code.
Open allaboutframer.com →The strongest AI-assisted builder when the page's design polish is the point.
Open framer.com →Copy psychology by example, ideal for calibrating what you keep from AI drafts.
Open creators.spotify.com →