Guide
The Sales Playbook for Founders (YC Startup Library)
Y Combinator · ycombinator.com
The written companion with the design-partner-to-recurring-revenue progression laid out.
The question it answers
Read with it
- The single best written walkthrough of 0-to-1 sales, from someone who has coached 300+ founders through it. lennysnewsletter.com Article The ultimate guide to founder-led sales | Jen Abel Lenny Rachitsky with Jen Abel (JJELLYFISH)
- The audio version covers cold outreach channels, messaging structure, and pricing conversations step by step. open.spotify.com Podcast The ultimate guide to founder-led sales | Jen Abel (Lenny's Podcast) Lenny's Podcast
- The sequel: what changes in the motion once early deals start closing. open.spotify.com Podcast Sell the alpha, not the feature: enterprise playbook for $1M to $10M ARR | Jen Abel Lenny's Podcast
- The whole founder-led sales framework compressed into one scannable thread. x.com Thread Lenny's thread: the ultimate guide to 0-to-1 sales Lenny Rachitsky
- Kazanjy literally wrote the book on this; here he compresses it into an actionable conversation. lennysnewsletter.com Article Founder-led sales | Pete Kazanjy (Founding Sales, Atrium) Lenny Rachitsky with Pete Kazanjy
- Listen-while-commuting version of the definitive founder-led sales interview. podcasts.apple.com Podcast Founder-led sales | Pete Kazanjy (Lenny's Podcast, Apple) Lenny's Podcast
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