Email sender guidelines (official)
The primary source: the exact rules Gmail enforces on senders, straight from Google.
Open support.google.com →Deliverability is now the hard part of outbound: Google and Yahoo enforce SPF, DKIM, DMARC, a 0.3% spam-complaint ceiling, and AI-written blast patterns get flagged fast. The playbook is boring and non-negotiable: send from separate warmed-up domains, keep each mailbox under about 25 to 30 emails a day, verify every address so bounces stay under 2%, and write like a human. If you skip this and let an AI tool blast thousands of emails, you can burn your domain reputation in weeks.
A quick orientation. The real value is below: resources worth your time, from people who've actually done it.
The primary source: the exact rules Gmail enforces on senders, straight from Google.
Open support.google.com →Google's own answers to the edge cases everyone argues about.
Open support.google.com →The announcement that changed cold email forever; know what triggered the new era.
Open blog.google →The most complete practitioner guide to authentication, warmup, and volume pacing.
Open smartlead.ai →A pre-flight checklist you can run before every campaign launch.
Open smartlead.ai →A full sending-infrastructure blueprint with current volume norms baked in.
Open marketing-assets.smartlead.ai →Concrete benchmarks like the 85%+ inbox placement target to measure yourself against.
Open cleanlist.ai →Infrastructure-level view of domains, mailboxes, and rotation from a sending-infra vendor.
Open maildoso.ai →Separates what Google says from what Google measurably enforces.
Open gmass.co →Covers the late-2025 enforcement wave that started rejecting non-compliant mail outright.
Open redsift.com →A full video setup walkthrough you can follow click by click.
Watch on YouTube youtube.com →Second full walkthrough, useful to cross-check setup advice before you commit.
Watch on YouTube youtube.com →The quick version if you only have ten minutes before your first campaign.
Watch on YouTube youtube.com →A recent, comprehensive masterclass reflecting the post-enforcement landscape.
Watch on YouTube youtube.com →The most current video take, including how AI-pattern detection changed the game.
Watch on YouTube youtube.com →A state-of-the-inbox update worth watching before planning next quarter's sends.
Watch on YouTube youtube.com →Connects deliverability hygiene to actual sequence design, not just DNS records.
Open octavehq.com →How to set up secondary domains and mailboxes cheaply without wrecking your main domain.
Open inboxkit.com →A plain-language translation of the Google/Yahoo rules for non-technical founders.
Open factors.ai →