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Sales & Customers

How should Indian founders prospect global customers, and use WhatsApp for selling in India?

Selling to the US from India is a solved playbook: tight ICP, founder-signed outreach that feels like inbound, US-hours calls, and content that builds credibility in the background, and AI now compresses the research and personalization that used to need a US-based SDR. For selling within India, WhatsApp is the channel: over 90 percent of online Indians chat with businesses weekly, and Meta's Business AI plus tools like WATI let a small team qualify leads, follow up, and even collect payments inside the chat. Run both motions from day one if you serve both markets, they compound.

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Ideal Customer Profile Sales Development Rep

More in Sales Prospecting

Why use AI to find and qualify leads (Clay, Apollo + AI workflows)? 20 → How do founders personalize cold outreach at scale without being creepy? 20 → What does an AI-assisted founder-led sales motion look like end to end? 19 → How do I define my ICP and build my first lead list with AI? 19 → Should I buy an AI SDR, or keep prospecting human? 16 → How do I use buying signals (job changes, funding, hiring) to time my outreach? 18 → How do I keep my cold email out of spam in the AI era? 19 → What does a lean outbound stack look like for a bootstrapped founder? 18 → How do I prospect on LinkedIn with AI without getting banned or being spammy? 19 → How do I get accurate emails and phone numbers? Enrichment and verification explained. 18 → Is cold outbound dead now that AI floods every inbox? What still works? 19 → How do I use AI for call prep, meeting notes, follow-ups, and my CRM so no lead slips? 21 →

Also in Starting Up

The same ground, over in Get your first customers, our Starting Up track.

How do I actually get my first 10 customers when nobody has heard of me? 19 → When is my product 'ready' to launch? 20 →
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