How should Indian founders prospect global customers, and use WhatsApp for selling in India?

Selling to the US from India is a solved playbook: tight ICP, founder-signed outreach that feels like inbound, US-hours calls, and content that builds credibility in the background, and AI now compresses the research and personalization that used to need a US-based SDR. For selling within India, WhatsApp is the channel: over 90 percent of online Indians chat with businesses weekly, and Meta's Business AI plus tools like WATI let a small team qualify leads, follow up, and even collect payments inside the chat. Run both motions from day one if you serve both markets, they compound.

A quick orientation. The real value is below: resources worth your time, from people who've actually done it.