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Research & Knowledge

How do I use AI for competitor research and ongoing competitor monitoring?

Use a deep research run for the one-off teardown (features, pricing, positioning, reviews, hiring signals), then set up cheap monitoring so changes come to you: page-change alerts, review scrapers and AI summaries into Slack can cost under $20 a month. Remember the failure mode: AI often misses launches and pricing changes from recent weeks, so verify anything decision-critical on the competitor's live site. Increasingly you should also track what AI assistants say about you versus competitors, because buyers now ask them first.

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The same ground, over in Understand your customers, our Starting Up track.

How do I talk to customers without them just telling me what I want to hear? 24 → What is an ideal customer profile and how do I define mine? 2 →
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