How do I use AI for competitor research and ongoing competitor monitoring?

Use a deep research run for the one-off teardown (features, pricing, positioning, reviews, hiring signals), then make changes come to you: page-change alerts and review scrapers still work, and a scheduled agent task (Tasks in Gemini, or a dot on ChatGPT Pro) can check competitors' sites every week and report what moved. AI still misses launches and price changes from recent weeks, so verify anything decision-critical on the competitor's live site. Also track what AI assistants say about you versus competitors, because buyers now ask them first.