Brand, Web & Presence

How do I build content and an audience the Indian way, like the founders who do it well?

A starting point

India's sharpest founders build audiences by teaching in public, think Zerodha's Varsity or founder-led YouTube and LinkedIn. Pick one platform, show up consistently with genuinely useful content, and let trust convert into customers over time. Distribution is a habit, not a campaign.

Go deeper

Read

📄 Article
India Free Intermediate

Zerodha now has over 1.6 Cr users without advertising

From Inc42 by Inc42 Staff 5 min read

Why we picked it

A real Indian case study of brand and trust built with zero ad spend, proof that product, transparency and word of mouth beat a marketing budget.

  • Zerodha grew to crores of users with no advertising
  • Roughly a third of users came via referrals from existing customers
  • Transparency, a great product, and free education (Varsity) built the brand
Open inc42.com →
📄 Article
India Free Beginner

Varsity by Zerodha, learn to build an audience by teaching

From Zerodha Varsity by Zerodha Resource hub

Why we picked it

A landmark Indian example of content-led growth, Zerodha built trust and a huge audience by teaching in public for free. The model any founder can copy.

  • Free, genuinely useful educational content builds long-term trust
  • Teaching in public converts audience into customers over time
  • Consistency on one platform compounds faster than scattered campaigns
Open zerodha.com →

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