Should I write blog posts or make YouTube videos to get found first?
The short answer
Pick the format you can sustain weekly for a year, because both compound slowly and neither works if you quit at month three. If you already talk well and hate writing, YouTube (which also feeds Google search) beats a blog you abandon. A good starting point: do one for six months, look at what actually brought inbound, then double down.
Go deeper, your way
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
▶️ Video
✓ Link checkedFreeBeginner
Why we picked it
Before you commit to video, it helps to see what committing to video actually asks of you, and Colin and Samir compress a decade of making YouTube plus interviews with hundreds of creators into one free session. It is honest about the packaging work (titles, thumbnails, holding attention) that blogging does not demand in the same way. Use it to gut-check whether video is a lane you can sustain, not just one that sounds exciting.
Why we picked it
Welsh built a large audience by going deep on one platform first, and this essay makes the case plainly: learn the nuances of a single channel, get momentum, then expand, rather than spreading yourself thin across everything at once. That is exactly the fork a founder faces when deciding between blogging and YouTube. Treat it as a way to think about the choice, not a rule that video or writing is always right.
Why we picked it
Most founders frame this as blog for SEO versus video for reach, and this Ahrefs piece dismantles that split: video shows up inside Google's results, so a YouTube video can be a search asset too. It walks through how to earn those video placements and pull traffic back to your site. Read it to stop treating video and search as separate bets.
