📖 Book
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Paid
Intermediate
Why we picked it Hall's book gives you the research discipline behind good interviewing: how to avoid leading a witness, how to write a discussion guide, and how to separate what you observed from what you interpreted. It's aimed at product teams generally, so it's broader than customer development books, but the interviewing chapters translate directly to founder conversations. It's a fast read and cuts the fluff other research books carry.
Just Enough Research
From A Book Apart / Erika Hall by Erika Hall ~120 pages
- Write your questions down in advance, improvising under pressure tends to lead the witness.
- Separate your notes into said, did, and your interpretation, don't blend them.
- A clear purpose statement and informed consent make people more honest, not less.
