3 resources from Antler we point founders to, and the questions each answers.
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Why we picked it
Written from an early-stage investor's chair, this walks the calculation with examples and is blunt that a bottom-up build beats a share-of-TAM guess. Antler backs pre-seed founders, so the advice is calibrated to exactly the stage you are at. Useful for seeing how a fund wants the number presented.
Why we picked it
Antler runs full-time residencies (including a large India program in Bengaluru) that put dozens of vetted potential co-founders in one room and structure the matching like fast, deliberate dating. This page shows how they do it: pre-program community, compatibility assessments, the 50 founder questions, and design sprints to test working fit. Worth knowing about as a real-world path if you would rather join a structured cohort than source cold, and it doubles as a template for running your own vetting.
Why we picked it
ONDC is a government-built shift that unbundles Indian e-commerce, and this piece maps where new companies can plug in across the network. You get a concrete tour of the seller-side, buyer-side, and services gaps that opened the moment the network went live. It is a good example of reading a policy-driven platform as a set of specific openings rather than a slogan.