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Antler

3 resources from Antler we point founders to, and the questions each answers.

📄 Article
✓ Link checked Free Beginner

Written from an early-stage investor's chair, this walks the calculation with examples and is blunt that a bottom-up build beats a share-of-TAM guess. Antler backs pre-seed founders, so the advice is calibrated to exactly the stage you are at. Useful for seeing how a fund wants the number presented.

TAM, SAM and SOM: How to Calculate the Size of Your Market

From Antler by Akshat Agarwal

  • Early-stage investors prefer a bottom-up build over a share of TAM
  • Worked examples show each of the three numbers being derived
  • Present the assumptions so the number can be stress-tested
Open antler.co →
Answers What are TAM, SAM, and SOM and how do I actually calculate them? Investors keep asking for a top-down TAM slide, but I built my number bottoms-up. Which do I show? Two of us disagree on how big the opportunity is. How do we resolve a market-size argument between cofounders?
🛠️ Tool
✓ Link checked Free Intermediate

Antler runs full-time residencies (including a large India program in Bengaluru) that put dozens of vetted potential co-founders in one room and structure the matching like fast, deliberate dating. This page shows how they do it: pre-program community, compatibility assessments, the 50 founder questions, and design sprints to test working fit. Worth knowing about as a real-world path if you would rather join a structured cohort than source cold, and it doubles as a template for running your own vetting.

How Antler Facilitates Co-Founder Matching

From Antler by Antler

  • Cohort programs concentrate vetted potential co-founders so you can move fast
  • They test working compatibility with design sprints, not just conversation
  • You can borrow their process (the 50 questions, a trial build) even without joining
Open antler.co →
Answers How do I actually find a technical co-founder?
📄 Article
✓ Link checked India Free Intermediate

ONDC is a government-built shift that unbundles Indian e-commerce, and this piece maps where new companies can plug in across the network. You get a concrete tour of the seller-side, buyer-side, and services gaps that opened the moment the network went live. It is a good example of reading a policy-driven platform as a set of specific openings rather than a slogan.

Unpacking the ONDC opportunity: India's next startup catalyst

From Antler by Antler

  • ONDC splits commerce into layers a new startup can build on.
  • Lower customer acquisition cost is the core opening the network creates.
  • Policy-built infrastructure arrives with clear gaps to fill.
Open antler.co →
Answers A regulation or policy just changed in my sector. How do I read it as an opportunity instead of just a headache?
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