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Freemium
Intermediate
Why we picked it Sometimes the stall is your pitch: you demo features instead of framing the problem and the cost of not solving it. Dunford gives an eight-step structure that opens with the buyer's problem and leads them to why acting now beats waiting. Use it to rebuild a pitch that produces "great" into one that produces a purchase order.
A step-by-step guide to crafting a sales pitch that wins
From April Dunford, Lenny's Newsletter by April Dunford
- Lead with the customer problem and the cost of inaction, not a feature tour
- Show why the status quo is the real competitor you have to beat
- A structured pitch makes the decision to buy feel obvious
