We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 318 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Business of Software

2 resources from Business of Software we point founders to, and the questions each answers.

▶️ Video
✓ Link checked Free Intermediate

Reading about the switch interview is one thing, watching one run live is another. Bob Moesta and Chris Spiek interview an audience member on the spot about a real purchase, reconstructing the timeline of struggle from first thought to buy and mapping the forces that pushed and pulled them. It is the most concrete way to learn the actual questioning technique for uncovering the real job.

Uncovering the Jobs to Be Done (with a live switch interview)

On Business of Software by Bob Moesta and Chris Spiek

  • Build the buyer's timeline from the first thought to the purchase, so you surface the causality behind a switch instead of stated preferences
  • The forces diagram (push, pull, anxiety, habit) explains why someone moves or stays put, which matters most when your product is unfamiliar
  • Interview around a concrete recent decision, not hypotheticals, because memory of a real struggle is far more reliable than opinions about the future
Open businessofsoftware.org →
Answers How do I do user research when I'm building something nobody has seen before and can't describe what they want? How many customer interviews do I need before I trust the job I've found is real? How do I find the job when my customers can't articulate it themselves?
▶️ Video
✓ Link checked Free Intermediate

The talk version of the same idea, covering product scope, feature creep, and how products lose relevance when they try to do everything. Watching Des work through real examples makes the cost of a bloated product concrete in a way an article does not. The full transcript is on the page if you would rather read it.

Product Strategy (BoS talk)

On Business of Software by Des Traynor 45 min

  • Feature creep quietly erodes what a product is for
  • In the absence of strategy you lose touch, then relevance, then customers
  • Scope discipline is a competitive advantage, not a limitation
Open businessofsoftware.org →
Answers When is it right to stop iterating on a feature and just kill it?
eChai Partner Brands