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Cutler names the exact trap your short answer warns about: shipping feature after feature while nobody measures whether any of them worked. The twelve signs are a mirror you can hold up to your own week. Sign one is the whole point: teams that never measure impact and treat shipping itself as the win.
12 Signs You're Working in a Feature Factory
From Cutle.fish by John Cutler
- Not measuring the impact of what you ship is the top warning sign
- Success theater around launches replaces honest talk about impact
- Constant feature churn without learning is the default failure mode
