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The regulator's own explanation of what a compliant commercial email looks like in the US, including the part founders skip: CAN-SPAM covers B2B email too, there is no small-business exemption. If you ever email a US contact, this is the checklist to run your template against.
CAN-SPAM Act: A Compliance Guide for Business
From Federal Trade Commission (FTC)
- CAN-SPAM covers B2B email, not just consumer marketing.
- You need accurate header info, a real physical address, and a working opt out.
- Penalties are assessed per email, so a bad template multiplies fast.
