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Freshworks, The Works

2 resources from Freshworks, The Works we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

Why we picked it Freshworks sold its first customer (a school in Australia) four days after launch and grew to a NASDAQ IPO without a US sales team in the early days, making it the definitive proof that Indian founders can sell globally from day one. This is the founder's own distilled playbook, not secondhand analysis.

7 Lessons from Building an India-Based Global SaaS Business

From Freshworks, The Works by Girish Mathrubootham (Freshworks) via The Works ~12 min read

  • Act like a global company from inception even as a tiny Chennai team targeting the world
  • Find a live market pain (Zendesk's price hikes) and be there when the door opens
  • Hire for hunger and drive over pedigree in your early sales and product team
  • Authenticity and founder story can resonate globally even without a known brand
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Answers Can an Indian startup sell to global enterprises, and what's different about doing it from India? How is validating a B2B idea different from validating a consumer app?
📄 Article
✓ Link checked India Free Intermediate

Why we picked it The origin story of the first Indian SaaS company to list on NASDAQ, told by the company itself. Freshdesk found its first customers by talking to prospects and hand building an inbound and desk based selling motion from Chennai. A grounded Indian example that global first customer principles apply here too.

The Freshdesk Story: Where and How It All Started

From Freshworks (The Works) 10 min read

  • Freshdesk found its edge by talking to early prospects about their real pain
  • Early selling from India was hand built by trial and error
  • Understanding customer pain early is what got them to product market fit
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Answers How did real successful startups actually land their first customers?
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