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Why we picked it One paragraph of the actual regulation, the one that says direct marketing can count as a legitimate interest under GDPR. When someone tells you GDPR bans cold email outright, this is the line to point to, and reading it yourself takes thirty seconds.
GDPR Recital 47: Legitimate Interest and Direct Marketing
From gdpr-info.eu 1 page
- GDPR explicitly allows direct marketing under the legitimate interest legal basis.
- Legitimate interest still requires a balancing test against the recipient's rights.
- The recital itself, not a blog's summary of it, is the source worth citing.
