7 resources from Gong we point founders to, and the questions each answers.
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Why we picked it
A tight, practical checklist for the specific call type this question is about: the first real conversation with a prospect. It tells you how many questions to ask, what to research beforehand, and how to keep the call from turning into an interrogation or a pitch. Use it as a pre-call routine.
Why we picked it
Gong analyzed tens of thousands of real sales calls and found that deals which felt like sure things often died quietly because reps mistook a prospect's positivity for commitment and stopped surfacing real objections. It gives you the data behind why your best-feeling calls can still go nowhere. Useful for recalibrating what a good call actually looks like.
Why we picked it
Gong built this from analyzing hundreds of thousands of real sales emails, so the advice on what to put in a post-call recap, specific next steps, timeline reminders, one owner per action item, is backed by data rather than opinion. Useful if you want your recap email to actually get read and acted on.
Why we picked it
This is narrower than the cadence advice elsewhere on this list: it is specifically about what makes the follow-up email itself get read, subject lines, length, send timing. Use it once you already know when to follow up and just need the message to land.
Why we picked it
Gong analyzed tens of millions of real sales emails, so instead of taking someone's word for what good personalization looks like, you get the actual reply-rate gap between top performers and everyone else, and what specifically separates them. It confirms the instinct behind our short answer with data: pitching hard reduces replies, and short, relevant, human-language emails outperform polished ones. Read it when you want evidence, not opinion, before you rewrite your template.
Why we picked it
Directly useful if part of your targeting question is whether you should even be emailing the CEO. It looks at how seniority changes reply behavior, which helps you decide whether your near-zero reply rate is because you are aiming too high, or too low, in the org chart.
Why we picked it
Gong analyzed over 100,000 real cold calls to find what actually correlates with booking a meeting, so this is data, not opinion, on how to open a cold conversation without sounding like a script. Useful if your outreach includes calls as well as email, since the same targeting and relevance principles from written outreach carry over to a live conversation.
