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Hotjar

2 resources from Hotjar we point founders to, and the questions each answers.

🛠️ Tool
✓ Link checked Freemium Beginner

Why we picked it Your short answer says to watch real sessions, and this is the most common tool for doing exactly that: replaying where new users scroll, hesitate, and rage quit before hitting your core value moment. Watching ten recordings will tell you in an afternoon whether people are getting stuck in onboarding or reaching the value and shrugging. It turns 'they do not stick around' into a specific screen where they bail.

Hotjar Session Recordings

From Hotjar self-serve tool

  • Replay real sessions to see exactly where new users drop off
  • Look for whether users ever reach the core value moment
  • A handful of recordings often reveals the onboarding blocker fast
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Answers As a solo technical founder who hates sales calls, how do I do user research without it draining me every week? My MVP works but nobody sticks around after signing up. How do I diagnose whether it's a product problem or an onboarding problem?
🛠️ Tool
✓ Link checked Freemium Beginner

Why we picked it When you cannot get a user on a call, session recordings let you watch real people move through your flow and catch rage clicks, hesitations, and dead ends. It surfaces the clunky moment from actual usage data instead of self-report. The free tier is enough for an early-stage product to start watching where people struggle.

Hotjar Recordings

From Hotjar

  • Replays show real hesitation, backtracking, and rage clicks in your flow
  • Behavioral evidence points to the moment vague feedback was about
  • Free tier is enough to start finding friction on a small product
Open hotjar.com →
Answers How do I turn vague feedback like "the app feels clunky" into specific design changes I can actually make?
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